Markup Calculator
Solve pricing problems from either direction. Enter a cost plus a markup % to compute the selling price, or enter a cost plus the selling price to back-solve the markup %. Gross profit and gross margin update alongside.
How to use
- 1
Pick what to solve for
Choose Cost + Markup → Price when you know the cost and the markup you want. Choose Cost + Price → Markup when you want to back-solve the markup from a known price.
- 2
Enter the cost
Type the unit cost — what you pay to produce or buy the product. This is always required.
- 3
Enter the other input
Enter either the markup percentage (when solving for price) or the selling price (when solving for markup).
- 4
Read and copy the breakdown
Selling price, markup %, gross profit and gross margin update live. Copy puts the summary on your clipboard.
Common use cases
- Set a retail price using a target markup that preserves a healthy margin.
- Audit a competitor's pricing by back-solving their likely markup from list prices.
- Educate a sales team on the difference between markup and margin before discounting.
- Quote wholesale prices using a keystone (100%) markup rule of thumb.
Limitations
- This calculator produces an estimate only and is not professional financial, tax or investment advice. Always confirm the underlying formulae with your accountant, bank or financial advisor before making decisions.
- Markup is profit ÷ cost; margin is profit ÷ price. A 50% markup equals a 33% margin — do not conflate the two.
- The model assumes a single cost per unit. Volume discounts, tiered pricing and bundling are not modelled.
- Selling-price mode returns a negative markup if price is below cost.
Frequently asked questions
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